Download and Read Team Sports Marketing Online Book

Download Team Sports Marketing Online Book PDF

ByKirk L. Wakefield

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“I cannot remember the books I’ve read any more than the meals I have eaten; even so, they have made me.” -Ralph Waldo Emerson

Synopsis

Some might argue that sports marketing is a special case of marketing, meaning that there are theoretical and practical dimensions of marketing that are peculiar to sports marketing. This book unpacks this argument and looks at the features that distinguish it - especially from other forms of service marketing.

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